Inside the booming business of wellness third spaces and membership clubs
This article about the booming business of wellness third spaces and membership clubs caught me by surprise. The wellness industry is expanding in this direction, given the growing demand for holistic approaches to health and the desire for community. The article explores how a growing number of consumers are seeking out these "third spaces" – neither home nor work – to improve their wellbeing while also socializing. These include membership-based bathhouses, coworking spaces focused on wellness, and other curated experiences. It is an intriguing concept, blending self-care with social connection. This shift speaks to a broader cultural hunger for more intentional, meaningful ways to spend our time. While generally skeptical of wellness trends, the appeal of these third spaces is understandable if they're done thoughtfully. The key will be ensuring they don't become too exclusive or precious. It is worth considering how accessible and inclusive these offerings are, and whether they genuinely foster community or simply function as status symbols. https://www.cnbc.com/2026/03/07/wellness-third-spaces-othership-bathhouse-glo30.html